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Two FAMU journalism students join national media sales program

National Association of Broadcasters

By Asia Miller

Annija SterlingIn December, SJGC students Annija Sterling and Mack Green joined the inaugural class of the National Association of Broadcasters Leadership Foundation’s redesigned Media Sales Academy. The Academy, once known as the Media Sales Institute, seeks to prepare students for careers in media sales and advertising.

“We have made significant enhancements to this important program, such as incorporating both online and in-person sessions,” said Michelle Duke, president of the NAB Leadership Foundation. “Together with our partners, we designed the Media Sales Academy to fully engage students and broadcasters throughout the education and recruitment process.”

Green, a senior broadcast journalism student from Atlanta and FAMU linebacker, says the Academy allows him to consider different career possibilities. Even despite the current state of the economy NAB has continued to work with the students involved in the program, so that they are prepared for their future careers.

“Before this program, I had no clue what media sales were. But this is something that I could do,” he said. “I love talking to people; I love networking. It’s all about stepping out of your comfort zone and meeting new people.”

Sterling says she connected with national companies on a larger scale.

“I was able to network with employers from ABC, Urban One, iHeartMedia, Radio Advertising Bureau, Television Bureau, Katz Media Group, KTVK-3TV and KPHO-CS 5, WHUR, and Fox 5,” she said.Mack Green

Education Program Coordinator at the Leadership Foundation Paloma Johnson-Walker interviewed both students after they applied to the program.

“Mack is quiet and reserved, but he has a presence of leadership about him his ambition to succeed is there. Annijah is a very outgoing and determined with big dreams, that we have no doubt she will conquer,” she said.

The curriculum for the program was developed in collaboration with the Radio Advertising Bureau (RAB) and the Television Bureau of Advertising (TVB).

The program culminates in a sales pitch competition and recruitment event in November 2020 attended by ABC, Cox Media Group, NBCUniversal, and more. According to NAB, job placement is 75 percent within one month of completion.

SJGC provides students with traditional and non-traditional career opportunities in the world of media. Former dean and tenured SJGC Professor Anne Wead Kimbrough encouraged student participation in the Academy.

“It is our obligation as faculty members who are engaged in the direct hands-on responsibility of teaching to always be seeking and listening to individuals who may have opportunities that can benefit our students,” she said.

Walker-Johnson stated how their aim is the pair student with season executives to show them what it takes to gain the knowledge and experience for a successful media career. Paired with the SJGC curriculum it has opened doors for these students as well as future SJGC students.

 

Mack Green Annija Sterling

 

 

 

 

 

 

 

 

 

 

 

 

For more information on the Media Sales Academy, click here.