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The Cleveland Cavaliers pay homage to HBCU’s in their new campaign featuring FAMU Graduate Jared Eummer

By Sterling Bright
February 10, 2021

Jared EummerJared Eummer, Corporate Partnership Executive for the Cleveland Cavaliers, was highlighted this past week apart of their campaign to shed light on Historically Black Colleges and Universities (HBCU). Eummer is a 2017 graduate of Florida A&M University and a former Public Relations student of the School of Journalism and Graphic Communication.

The campaign video was posted to Twitter and featured executives and coaches from the Cavaliers organization. They spoke on their experiences attending an HBCU and why students should consider it. During his segment Eummer discussed the rich legacy of FAMU and spoke with pride as he explained the life of a third generation Rattler.

While a student of SJGC Eummer attributes his storytelling abilities to his professors, including Interim Dean Dr. Bettye Grable and former SJGC instructor Maurice Johnson.

“She challenged us but also embraced us to be different. Also, Professor Johnsons class taught us about our culture and how we could utilize our culture to tell our story,” said Eummer. “That’s what I do, I go out of my way to tell the stories of my people.”

In his current position, Eummer works with all of the properties within the Cavaliers organization and drives revenue while looking to grow businesses alongside their properties. He also looks to tell stories of his people whether through social media campaigns, or messages within Cleveland’s facilities.

While at FAMU Eummer was a heavily involved student in SJGC. Not only was he a member of the Famuan and WANM 90.5, but was also a member of the Beta Nu Chapter of Alpha Phi Alpha Fraternity Incorporated. During his time, he even created multiple businesses including Dream Marketing Group. Also known as Dream Team Entertainment, they are known as event Curators who are located in five cities including, New York, Miami, Atlanta, Orlando, and Tallahassee.

“Jared has always had a plan and always executed it extremely well. This video says more about Jared than meets the eye,” said Former Dean of SJGC Dr. Ann Kimbrough. “I believe Jared has a rising role in the NBA and glad the Cleveland Cavaliers recognize talent from FAMU and am proud of Jared for always being on purpose.”

Since leaving FAMU in 2017 Eummer has been an example of success for other students who want to take the non-traditional route. Despite his route he still attributes his success and skill to his time at FAMU. As stated in the video, HBCU’s are a different experience and give students the opportunity to grow but always remain true to who they are.